How come Asian complexions appear therefore enviably age-resistant? Elaborate, multi-step beauty rituals treat skin as being a precious commodity—and earn healthy returns.
Covetable skin that is asian fabled to be impervious to aging, together with stereotype has many truth: in a 2005 research of French versus Chinese women, lines and lines and lines and wrinkles took decade much much longer to exhibit up within the second team, states the Journal of Dermatological Science. Fortunate genes can be an issue, but product that is considering in Tokyo, Seoul, Hong Kong and Singapore are faithfully layering on 14-plus hyper-specific potions per day, perhaps nurture plays a larger part than some of us thought.
Asia—the SPF-loving land of canned collagen drinks, handheld “face-shaping” rollers and snail slime creams—has emerged as the world’s most innovative skin-care producer in recent years. Consider carefully your favourite BB cream, brightening serum or sleeping mask, or perhaps the spate of the latest paper-sheet face masks—all styles brought in through the East. Asians may also be the world’s biggest skin-care spenders. Japan, that has grappled with recession since 2008, nevertheless ranks no. 1 in face-care investing per capita, with total sales almost doubling the U.S. (more…)